Registration  │ Merchandise │Vendors

Register │Merch │Vendors 

Register │ Merch │ Vendors 

WHY

Why Become A Partner?
Attendance 20,000+
Cycling Experience*

  • ROAD RIDERS 60% 60%
  • MOUNTAIN BIKERS 40% 40%
  • RACE COMMUNITY 70% 70%
  • PASSIONATE WEEKEND WARRIORS 30% 30%

Spending*
*US Numbers / Sea Otter Classic

%

spent $8,000+ on a bike

%

earn more than $100,000 annu.

%

spent over $500 with vendors in 2018 at SOC

%

graduated college / post grad

%

spent more than $2,500 on cycling components / apparel