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Cycling retail is fast changing and consumers are increasingly doing both their cycling related research and buying online. This creates huge problems for brands as they can no longer leverage traditional retail channels for knowledgeable brand advocacy, product demonstration and sales. As consumers are increasingly looking for experienced retail; events like the Sea Otter Canada present the perfect environment for brands to engage with passionate cyclists.

The Vendor Expo will be the heart and soul of the festival. A place for cyclists to engage with leading brands, discover the newest products and demo bikes. It will be the start and finishing area for many of the events and feature live music, food trucks and craft breweries.